A brand is more than
just a name and a logo. It conveys character, values, personality, approach to customers and so much more. It is most definitely greater than the sum of its parts and can literally make or break an event. Get it right and your event could be amazingly popular. Get it wrong and it could quickly become forgettable.
Event branding is also important to differentiate the event from the stakeholder brand. It needs to reflect the values of those stakeholders but also stand on its own two feet.
